Dania Zupnik (b. 1996, Moscow) is a Russian-Jewish director and scenographer whose work in theater and cinema is characterized by bold visual storytelling and deep philosophical inquiry. He began his early career at Moscow’s National Center for Contemporary Art (NCCA), where he curated innovative exhibitions and festivals, culminating in his Kuryokhin Prize-winning project, DADA. Dania’s theatrical career took off as an assistant to directors Savva Saveliev at PRAKTIKA and at the GOGOL CENTER, contributing to landmark productions such as “Man from Podolsk” and “Petrov’s Flu.” His scenographic work on “BUKOWSKI” at the GOGOL CENTER earned him a nomination for the prestigious Golden Mask Award, solidifying his reputation as a leading creative force in Russian avant-garde theater.

Dania’s directorial vision expanded into cinema, where his unique blend of visual and emotional depth is showcased in the music video “STRAKH” (Fear) by ISTOCHNIK, and most notably in his debut full-length fiction film, “Buddy,” which was shot in Israel. In response to the Russia-Ukraine war, Dania relocated to Uzbekistan, Istanbul, and later Tel Aviv, where he directed theater and developed film projects. Now based in the Netherlands, he continues to explore the synergy between theater and film, working on new plays, commercials, and his next feature. His work, infused with raw emotion and intellectual rigor, addresses themes of exile, identity, and resilience in the face of personal and collective upheaval.

– Can you describe your artistic practice and the primary themes that inform your work?

My artistic journey has been a winding path focused on researching human behavior. I began as an assistant curator at the NCCA gallery in Moscow, where I observed how artists—often eccentric and searching souls—create their works. I also studied how viewers engage with various aspects of exhibitions, such as the architecture, themes, and content.

Next, I worked as a theater artist at GOGOL CENTER under the renowned director Kirill Serebrennikov, where I designed the scenography that set the stage for new worlds and the narratives of characters and stage creatures.

I furthered my education by studying theater direction at Anatoly Vasiliev’s course, which led me to work in filmmaking.

Today, I proudly call myself a director, a title that comes with great responsibility for my team, our goals, and, ultimately, the outcomes of our projects. My work entails crafting scripts, planning filming schedules, casting actors, overseeing pre-production, managing film shoots, and guiding post-production.

I believe that a director’s primary responsibility is to cultivate life around them, to seek out valuable ideas reflective of our time, to truly see people, and to infuse energy and faith into a project as if nurturing a child, even when faced with challenges.

My themes often revolve around hope, the duality of Eros and Thanatos, the scars of the soul, and the quest for faith.

–What projects are you currently focusing on, and what drives your inspiration these days?

I am currently exploring a new chapter in Amsterdam, where I am writing a play-script titled “Does the Sky Speak?” This work delves into the theme of loss—examining how we lose various aspects of life, including goals, meanings, our homelands, the love of those close to us, and even our sense of self. It raises the question of what we can discover after losing everything and how the world can embrace us in unexpected and chaotic ways if we remain open to it.

I envision staging this material as a play and creating a film inspired by the same story.

I find inspiration in the most serendipitous moments, often just around the corner.People and teachings from Buddha also serve as significant sources of inspiration.

-What are your thoughts on the Amsterdam art scene? In what ways has WOW Amsterdam facilitated new connections for you?

What I have experienced in Amsterdam so far is truly inspiring. The city is filled with educated and thoughtful individuals who delve deeply into their projects and seek innovative ways to express their ideas. At times, I feel a lack of technical skill in some of their works, as it often seems that the emphasis is placed more on ideas than on execution. While this can be a bit off-putting, it also presents a valuable opportunity for learning.
WOW Amsterdam has allowed me to connect with new, talented people quickly and organically, in a pleasant manner. Here, over a cup of tea or a glass of wine, I can gaze at the stars, meet fellow artists, and exchange ideas and visions. It’s an amazing experience!

– Could you share your journey to Amsterdam? What motivated your move, and how has the settling-in process been for you?

After the war with Ukraine began in 2022, I fled Russia and lived in Uzbekistan, Turkey, and Israel before moving to Amsterdam.

My decision to come to Amsterdam was motivated by a desire to immerse myself in a creative environment that values innovation and diversity. I was attracted to the city’s rich artistic heritage and its reputation as a hub for contemporary art and experimentation. Amsterdam’s openness to new ideas and its vibrant cultural scene seemed like the perfect setting for me to further explore the themes that drive my work, particularly those related to human emotions, communication, and the complexities of modern life.

I also sought a change in perspective—a way to step out of my comfort zone and challenge myself in new ways. The blend of history and modernity in Amsterdam, along with its international community, provided an ideal environment for this.

Settling in has been a journey in itself. The process has been both exciting and challenging, as adapting to a new city always presents its own surprises. However, the warmth and openness of the people, along with the strong support system within the art community—especially at WOW Amsterdam—have made the transition smoother. The city’s creative energy and embrace of diverse perspectives have been incredibly inspiring, and I feel that Amsterdam is increasingly becoming a home for me, both personally and artistically.

– What challenges do you typically encounter when creating a new piece, and how do you navigate these struggles?

Creating a new piece of art is always a deeply rewarding yet challenging process. One of my main challenges is balancing the abstract concepts I want to explore with the necessity of having a coherent narrative or visual structure. My work often tackles complex themes such as trauma, love, and human communication, and translating these intangible ideas into a tangible form can be difficult. There is always a risk that the piece may become too obscure or overwhelming, potentially losing the audience in the process.

To navigate this challenge, I focus on identifying a core emotional or philosophical thread that can anchor the piece. This approach allows me to experiment with various forms and structures while ensuring that there is a clear, resonant message at the heart of the work. I also rely heavily on collaboration and feedback from trusted peers, which helps me refine my ideas and keep the piece grounded.

Another challenge I face is the constant need to innovate and avoid repetition. As an artist, I often feel a tension between relying on successful methods from the past and venturing into new, uncharted territory. To address this, I embrace the concept of failure as an integral part of the creative process. I give myself permission to take risks, understanding that not every attempt will succeed, but recognizing that these risks are essential for personal growth and discovery.

Finally, the emotional intensity of the themes I explore can sometimes be overwhelming. I often find myself deeply affected by the stories and emotions I engage with. To manage this, I ensure I set aside time for reflection and self-care, allowing myself the space to process the emotions that arise during the creative process. Maintaining this balance is crucial for both my well-being and the integrity of my work.

– What is your strategy for engaging with actors in your productions? How does this approach differ from your experiences in theatre in Russia?

Engaging with actors is one of the most critical aspects of my work, as their performances are the heart of any production. My strategy focuses on creating a collaborative environment where actors feel empowered to explore their characters in depth. I encourage open dialogue and foster a sense of shared ownership over the story we are telling. This involves spending significant time in rehearsals discussing the characters’ motivations, emotional journeys, and how these align with the overarching themes of the piece.

I also emphasize the physicality and emotional presence of the actors. I often use exercises that help them connect with the raw emotions of their characters, sometimes drawing from personal experiences or abstract concepts that resonate with themes like love, trauma, or communication. My goal is to help actors fully embody their roles, resulting in performances that are both authentic and impactful.

Reflecting on my experiences in theater in Russia, I notice notable differences in approach. In Russia, the theatrical tradition often emphasizes discipline and adherence to the director’s vision. While this can produce highly polished performances, it can sometimes limit the creative freedom of the actors. In contrast, my current approach in Amsterdam is more fluid and collaborative, allowing actors more room to experiment and contribute their own interpretations.

That said, my time in Russia taught me the importance of rigor and attention to detail, lessons I still carry with me. I have learned to balance these two approaches—combining the discipline and structure from my Russian theater background with a more open, experimental attitude. This hybrid strategy enables me to create productions that are both technically sound and emotionally resonant, giving actors the opportunity to shine while maintaining the integrity of the overall vision.

– Reflecting on your background in Russian theatre, what key differences have you noticed when working in Europe? Are there cultural contrasts that affect artistic expression?

I have observed several key differences when working in Europe that have profoundly influenced my artistic expression.

In Russia, theater traditionally emphasizes formalism and a strong focus on the director’s vision. The approach is often hierarchical, with clear distinctions between the roles of directors and actors. While this structure can lead to highly disciplined performances and a cohesive vision, it may restrict actors’ creative input and personal interpretations of their characters.

In contrast, European theater—particularly in cities like Amsterdam—embraces a more collaborative and democratic approach. There is a greater emphasis on ensemble work and collective creativity, where actors and directors engage in ongoing dialogue and experimentation. This collaborative spirit allows for a richer exploration of characters and themes, as actors play a more significant role in developing their roles. It fosters a dynamic exchange of ideas and encourages innovation and experimentation.

Cultural differences also play a significant role. Russian theater often reflects a deep historical and political consciousness, which shapes the themes and styles of productions. European theater, while also culturally rich, tends to be more diverse in its influences and approaches, incorporating a broader range of contemporary issues and artistic styles. This diversity results in a more eclectic and experimental artistic landscape.

Furthermore, the European focus on audience engagement and inclusivity often leads to productions that aim to resonate with a wider and more varied audience. This perspective has encouraged me to adapt my approach, considering how different audiences might interpret and connect with the themes I am exploring.

Overall, these cultural contrasts have broadened my perspective and enriched my artistic practice. The European emphasis on collaboration and inclusivity complements the rigorous discipline I experienced in Russian theater, allowing me to create work that is both innovative and deeply connected to the audience.

– Is there an overarching theme or message that you consistently explore throughout your body of work?

I focus on the exploration of human communication and the emotional landscapes that shape our interactions. My work often centers on how we experience and express profound emotions—such as love, trauma, and acceptance—and how these experiences influence our relationships with ourselves and others.

I am deeply interested in uncovering the root causes of both connection and conflict, examining how these dynamics manifest in various contexts. Whether addressing the intensity of war, the complexities of modern life, or the subtle nuances of personal relationships, my work seeks to reveal the underlying truths of human behavior and communication.

This theme is influenced by my fascination with Buddhist philosophy, which offers valuable insights into suffering, compassion, and the pursuit of inner peace. It encourages me to look beyond surface-level interactions and explore the deeper emotional and psychological processes that drive human behavior.

Through experimental forms and innovative storytelling techniques, I aim to challenge conventional narratives and invite audiences to engage with these themes on a deeper level. By pushing the boundaries of artistic expression and stretching the limits of traditional forms, I strive to create work that resonates profoundly and prompts reflection on the nature of human experience and communication.

– What strategies do you employ to achieve financial stability in the often precarious field of art?

Achieving financial stability in the arts can be challenging, but I employ several strategies to create a more secure foundation for my work:

Diversifying Income Streams: A key strategy is to diversify my sources of income. This involves balancing different types of projects, such as theater productions, film projects, and commissioned work. By avoiding dependence on a single project type or funding source, I can reduce financial risks and create a more stable income flow.

Building Strong Networks: Developing and maintaining strong professional relationships is crucial. Networking with other artists, producers, and institutions can lead to collaborative opportunities and potential funding. Engaging with arts organizations, festivals, and grant bodies helps me discover new opportunities and secure financial support.

Seeking Grants and Funding: Applying for grants, fellowships, and funding opportunities is a significant part of my strategy. Many arts organizations and government bodies provide financial support for creative projects. By staying informed about available grants and carefully crafting proposals that align with their goals, I can increase my chances of securing funding.

Exploring Commercial Opportunities: I look for commercial opportunities relevant to my work, such as licensing rights, merchandise, or consulting. Creating content that can be adapted for various media or commercial uses helps generate additional revenue streams.

Strategic Planning and Budgeting: Careful financial planning and budgeting are essential. By setting clear financial goals, tracking expenses, and managing resources efficiently, I ensure that each project remains financially viable and contributes to overall stability.

Engaging with Audiences: Building a strong audience base through marketing and outreach creates a more predictable revenue stream. Engaging with audiences via social media, public events, and community activities not only raises my work’s profile but also opens opportunities for ticket sales and sponsorships.

Continuing Education and Professional Development: Investing in professional development and continuing education can open new opportunities and increase earning potential. Staying current with industry trends and acquiring new skills allows me to adapt to changing market conditions and expand my range of projects.

But sometimes I struggle of course…:) Then I eat simple rice, there’s something from Samurai’s lifestyle in it: staying simple, being prepared for challenges and focussing on the main goal – to act.

– Could you identify five essential aspects that are necessary for maintaining a sustainable artistic practice?

Financial Management: Effective financial management is essential for sustainability. This includes careful budgeting, diversifying income sources, and planning for both short-term needs and long-term goals. By understanding and managing finances, you can ensure the continued funding of your projects and navigate periods of financial uncertainty.

Creative Vision and Innovation: Maintaining a clear creative vision and continuously seeking innovation are crucial for staying relevant and inspired. This involves exploring new ideas, experimenting with different artistic forms, and pushing the boundaries of your work. Keeping your creative practice fresh and dynamic helps sustain your passion and engagement over time.

Networking and Collaboration: Building and nurturing professional relationships is vital. Collaborating with other artists, producers, and institutions can open up opportunities for new projects, funding, and increased exposure. Engaging with the broader artistic community provides support, inspiration, and valuable connections.

Audience Engagement: Developing and maintaining a strong connection with your audience is key for long-term sustainability. Engaging with your audience through social media, public events, and outreach efforts helps build a loyal following, creating opportunities for feedback and support, as well as financial stability through ticket sales or commissions.

Self-Care and Resilience: The artistic journey can be demanding, both emotionally and physically. Prioritizing self-care, setting boundaries, and cultivating resilience are essential for maintaining well-being and sustaining your practice. Effectively managing stress, avoiding burnout, and finding a balance between work and personal life are crucial for long-term success.

– How do you envision your personal and artistic development over the next few years? Do you have a specific plan, or do you prefer to follow your instincts?

Looking ahead, I envision my personal and artistic development as a blend of structured goals and intuitive exploration. On one hand, I have specific plans and aspirations that I am working towards. For instance, I aim to deepen my exploration of themes related to human communication and emotional complexity through the development of my project “Does the Sky Speak?”. I am also interested in expanding my work into new media and formats, potentially collaborating with artists from different disciplines to create innovative and cross-cultural pieces.

Additionally, I plan to further my professional growth by seeking opportunities for continued education and mentorship. Attending workshops, conferences, and residencies can provide fresh perspectives and inspire new ideas. Strengthening my network within the global artistic community is also part of my plan, as these connections can lead to new collaborations and projects.

At the same time, I believe in the importance of following my instincts and staying open to unexpected opportunities. Artistic development often thrives on spontaneity and the willingness to explore uncharted territories. While I have specific goals, I also appreciate the organic nature of creativity—being receptive to new influences, ideas, and collaborations that may arise along the way.

Ultimately, I see my artistic journey as a dynamic interplay between planned objectives and intuitive discovery. By combining a thoughtful approach with a willingness to adapt and evolve, I hope to continue growing both personally and professionally, creating work that remains relevant, innovative, and deeply resonant.

Of course, I understand that I might face setbacks, but I believe I can recharge, learn from those experiences, and keep moving forward.

– What strategies do you use to recharge creatively and emotionally?

Practicing Mindfulness and Meditation: Incorporating mindfulness and meditation into my daily routine helps me manage stress and maintain emotional balance. These practices allow me to clear my mind, focus on the present moment, and reconnect with my inner self, which is essential for both personal well-being and creative clarity.

Taking Breaks and Time Off: It is important for me to schedule regular breaks and take time off during intense work periods to avoid burnout. Whether it’s a short vacation, a weekend getaway, or simply a few days to relax and recharge, stepping away from the creative process helps me return with renewed energy and fresh perspective.

Engaging in Hobbies and Interests: Pursuing hobbies and activities outside of my primary artistic work provides a creative outlet and a way to unwind. Whether I’m reading, cooking, hiking, or playing a musical instrument, these activities help me decompress and often lead to unexpected sources of inspiration.

Connecting with Nature: Spending time in nature has a grounding effect and helps me gain perspective. The tranquility and beauty of the natural environment often inspire new ideas and offer a refreshing break from the pressures of creative work. Whether it’s a walk in the park or a visit to a natural setting, being outdoors is a powerful way to recharge.

Seeking Collaboration and Feedback: Engaging with other artists and seeking feedback on my work can provide valuable insights and invigorate my creativity. Collaborative projects and discussions with peers offer fresh viewpoints and stimulate creative problem-solving.

Reflecting on Personal Growth: Regularly reflecting on my personal and artistic journey helps me recognize my progress and set new goals. This self-reflection allows me to stay connected to my passion and adjust my approach as needed to ensure that my work remains fulfilling and aligned with my values.

– In what ways do you find support within the Russian artistic community in Amsterdam?

Ah, the Russian artistic community in Amsterdam! It feels like discovering a little slice of home—complete with better bike lanes and fewer snowstorms! Honestly, having this community here serves as a secret support network… and no, it’s not the mafia (or at least, if it is, they’re more into theater and poetry than anything shady).

On a serious note, this community has been a lifesaver. We’re all navigating a new culture while still cherishing the unique qualities that make Russian art so rich and intense. There’s comfort in connecting with people who understand your dark humor, appreciate symbolism, and perhaps secretly miss those nostalgic evenings at a dacha.

The collaborations are fantastic as well. It feels like we’re all on the same wavelength, likely because we share similar childhood memories and grew up watching Soviet cartoons. While there’s a running joke about the “Russian network” being as powerful as the mafia, in reality, it’s just a group of artists who support each other, share recommendations for the best Georgian restaurants in town, and occasionally indulge in some playful conspiracy theories about Dostoevsky.

Ultimately, the support is genuine, the community is strong, and the jokes about the Russian mafia? They’re as plentiful as the vodka at our gatherings—but all in good fun!

– If you could be reincarnated as a plant or animal, which one would you choose and why?

THE BUTTERFLY

The life cycle of a butterfly—from caterpillar to chrysalis to its eventual emergence as a winged creature—symbolizes a profound journey of growth and transformation. This mirrors my own artistic process, where experimentation and change are essential to creating new and meaningful work. Just as a butterfly undergoes dramatic change, I believe that embracing and adapting to change are vital aspects of artistic development.

Butterflies are often seen as symbols of beauty and resilience, and they play an important role in ecosystems as pollinators. This reflects my aspiration to create work that not only inspires and captivates but also makes a positive contribution to the world around me.

Being a butterfly would allow me to experience life from a unique perspective—soaring freely while embracing the delicate balance between fragility and strength. It would serve as a reminder of the interconnectedness of all living things and the importance of embracing change as part of the creative journey.
Photos by Roman Ermolaev